How to Read Meta Business Insights Like a Pro
Apr 11, 2025
Not Sure What to Look At in Meta Business Suite? Start Here.
If your eyes glaze over every time you open Meta Business Suite… you’re not alone.
But buried inside those numbers is gold—if you know where to look.
Here are the 3 insights I track for every client (and teach inside my Shine Guide™):
1. Reach = How Many People Saw Your Content
This is the first domino. If people aren’t seeing your content, they can’t engage, click, or buy.
Good growth: 10–20% increase monthly
2. Engagement = How Many Connected With It
Likes, comments, shares, saves—all signs your content is resonating.
Good goal: 5–15% monthly growth
Pro tip: Pay attention to saves and shares—those are your high-value posts!
3. Link Clicks / Profile Visits = They’re Taking Action
This is the data that shows people are curious. And curiosity = conversion potential.
Goal: Consistent month-over-month growth
Tip: Watch what type of post gets the clicks and repeat that format.
✨ Want to track your growth with confidence?
Grab my free Monthly Insights Tracker to review your content like a pro and make smarter decisions each month.