Why Local Businesses Need a Different Content Strategy

Spoiler alert: What works for online influencers won’t work for your café, salon, or boutique.

If you’re running a local brick-and-mortar business, your content shouldn’t be chasing trends—it should be building community visibility.

1. Your Goals Are Hyper-Local

You’re not trying to go viral—you’re trying to get people in your store, booking your service, or showing up to your event.

Focus on:
- Local hashtags
- Community events
- Behind-the-scenes of your space

2. You Need to Build Familiarity, Not Just Followers

Your audience already exists—they’re just down the street. They don’t need entertainment—they need to know, like, and trust you.

Focus on:
- Staff introductions
- Customer stories
- Day-in-the-life content

3. Location = Content Gold

Your city, town, or neighborhood is a built-in content engine. Use it.

Try this:
- “East Stroudsburg’s Best Smoothie? Here’s What They’re Ordering”
- “Local Love: Our Favorite Spots Near Juby’s Smoothies”

✨ Ready for a content plan that brings in foot traffic, not just likes?

Our S.O.W.™ Visibility Strategy for Local Biz gives you a 30-day plan, custom reels, story prompts, and hashtags that actually connect with your neighbors.

Learn More Here