3 Mistakes You’re Making With Your Event Flyers (That Are Costing You RSVPs)

You’ve got a powerful event planned—so why isn’t anyone clicking “attend”?

Here’s the truth: Your flyer is often the first impression of your event… and it might be working against you.

Whether you're planning a women’s brunch, worship night, or small business workshop, your flyer has ONE job: To get people interested enough to take action.

1. It’s All Text, No Flow

When everything is bold, colorful, and fighting for attention, people don’t know where to look.
A great flyer has clear hierarchy—headline, date/time, location, CTA.

Fix it: Stick to 2–3 fonts max and use intentional spacing to guide the eye.

2. The Call to Action is Missing or Vague

Don’t assume people will “figure it out.”
If you want them to register, buy a ticket, or DM you—say so clearly.

Fix it: Use a bold CTA like “Register Now” or “Scan to Save Your Seat” and make it EASY.

3. It’s Not Designed to Convert

Looks pretty on Instagram... but can’t be read when it’s printed or viewed on a phone?
Yikes. A good flyer needs to convert in every format.

Fix it: Test it on mobile before you post. Keep contrast high, and don’t shrink important info.

✨ Want a flyer that actually works?

I create custom, on-brand, high-converting designs that look good and get people in the room.

Email: saramarie@sowmarketingagency to get started!